Maxim is searching for a new face, to pose for the hottest issue ever published. No deadlines for entry!

Olivia Wilde

With its finances in peril, an international men’s magazine Maxim is initiating a controversial cover-model contest in the fall of 2020. The winner will be chosen by readers votes and appear in the January/February edition! This lucky girl will be photographed by Elle’s photographer Gilles Bensimon and will enjoy a $25.000 prize.

The previous contest sparked the controversy because the Instagram stars and model wannabes were supposed to encourage their follower to pay $1 per vote and the money was meant to help disabled veterans. Surprisingly, only 25% of it went to charity, with Maxim keeping the other 75%. Maybe this contest is the last chance for Maxim to stay afloat at the times of crisis.